Remember the days when all our vivid, informative content was simply delivered to our desk top or laptop? Then along came smartphones, a little computer in our pocket, and the way we communicated, searched and received information changed forever.
ContinuedRise of the Phablet
Larry Page: Google has a way to go
According to Google CEO Larry Page, there are still plenty of goals to achieve before Google becomes the perfect search engine.
ContinuedYahoo acquires messaging app Blink
Marissa Mayer’s increasing campaign to strengthen Yahoo’s presence on mobile technology continues with the acquisition of messaging app Blink.
ContinuedEuropean Court orders Google to delete ‘irregular’ data
The European Court has won a landmark privacy case against Google, ordering the search giant to delete “inadequate, irrelevant or no longer relevant” content from its search results.
ContinuedFashiola launches in UK
An innovative new fashion search engine finally launched in the UK yesterday. Shoppers use the site by searching for an item using filters than include brand, price and delivery time. Once they’ve selected their preferred items, they go straight to the retail site to complete payment.
ContinuedRevamp for privacy aware search engine
DuckDuckGo, the search engine who prides itself on protecting its users privacy, has had a major revamp in the last few weeks.
ContinuedBig screen viewing via your smartphone and tablet
Remember the days when families would all sit around the TV and enjoy their favourite shows together? It’s unlikely to happen now. Families still sit together, and still have the TV on, but the TV screen now has some serious competition in the form of laptops, smartphones and tablets.
ContinuedAre Facebook’s paid ads the way forward?
Many brands have used Facebook as a fairly successful marketing platform without resorting to buying ads; however, algorithm changes have caused brands to notice decreased visibility in recent months, with reports of rates as low as 1-2%. However, small brands and businesses shouldn’t despair, they just need to adapt and re-evaluate their marketing strategies.
ContinuedBuy as you tweet
Twitter has joined forces with online retail giant Amazon in a bid to aid brand marketing. If a Twitter user sees a product they want to purchase, they can now use the hashtag #amazoncart in the US or #amazonbasket in the UK to ‘bookmark’ the item. They can then carry on tweeting or checking their timeline, eventually going to Amazon to complete their purchase.
ContinuedYahoo’s new mail app to feature personalised content
Yahoo wants to pull itself up and be recognised as a major player again, and it’s using the coattails of the mobile revolution to do just that. Since its appointment of Marissa Mayer as CEO in 2012, Yahoo has concentrated on their mobile strategy, mainly by acquiring start-ups fluent in mobile technology and by redesigning its own mobile image.
Continued