Google has sounded the death knell for Flash-based ads after announcing that it will drop support for the multimedia and software platform in favour of HTML5 by 2nd January 2017. The 11-month transition period is aimed to give advertisers enough time to prepare for the switch.

Tech site BuzzFeed has set the Twittersphere alight with claims that the social media site is set to introduce a new Facebook-style algorithmic feed next week. The shift away from the current reverse chronological model will filter out what users will see when they log in, which is likely to impact how individuals connect with each other.

A recent survey of 3,000 financial institutions by IT company Wipro found that less than 15 per cent have a mature digital marketing strategy. Scores of businesses fail to recognise the importance of content to a successful digital content marketing strategy - quality copy, videos and blog posts can all attract the right kind of visitors to a website.

The volatile nature of SEO means that it is important to implement the current best practices while keeping an eye on future changes to ensure your web pages don’t get lost in the competitive search engine landscape. SEO will inevitably evolve this year, and tech news website SiteProNews has highlighted the four key trends to keep track of during 2016.

For many businesses, their online reputation has become a crucial way of finding sales and driving revenue upwards. Regardless of a company’s size, what is being said about it online has a big impact on credibility and trust. This, unsurprisingly, can also affect a company’s bottom line. With reviews and digital reputations shaping how a business is perceived by consumers, it is becoming increasingly important to train employees so that they understand how to best manage their online personas.

Social media marketing has come a long way from simply posting a few updates on Facebook and sending out a few tweets. Social media is now an essential marketing channel for organisations, regardless of their size.

If you had been looking at the best SEO practices several years ago, keyword stuffing was, well, key. Pad out your content with brand, product and service names and you could look forward to high search rankings.

With a new year underway, many companies will be looking at how they can optimise their social media marketing strategy over the coming months; 2015 was an exciting year for social media, with a lot of new and innovative opportunities for connecting with audiences coming to the fore.

The Search Quality Evaluator Guidelines published by Google last year highlighted the need for high-quality content written by expert writers in an increasingly competitive digital landscape. Investing in the best content is a smart business move as it can be beneficial in a variety of ways including driving SEO and helping your business to establish authority in its industry.

New to video production? Creating engaging video content is one of the best ways to increase your chances of jumping into a top position in Google’s search results and following just a few simple tips and tactics can transform your digital marketing output without the need for more extensive, relatively traditional SEO.