While it is now well known you need quality content in order for your website to be a success, working out exactly what content can be tricky. A strategy that involves creating content for the sake of it is no strategy at all, but how do you figure out what content you need?

Creating quality content not only enables you to engage customers, but also increase traffic to your website and improve your search rankings.

It has been over a year since Google last updated its link spam algorithm Penguin, but the company has finally confirmed that the latest version is due to be rolled out within weeks.

If you are looking to raise awareness of your brand and increase traffic to your website, content marketing is crucial.

Marketers should aim to relate to their audience in order to write articles that resonate with it, using empathy as a means to create better content.

If you use WhatsApp you will no doubt be pleased to hear that the instant messaging service will soon be dropping subscription charges.

Mobile apps are now part of our daily activities, with research by internet analytics company ComScore showing there are now more mobile-only internet users than desktop-only internet users, with mobile apps accounting for more than 50 per cent of the time people spend using digital media.

New to search engine optimisation? There are several common mistakes made by SEO newbies - avoiding these will help your SEO strategy get off on the right foot.

Microsoft is enabling you to test the speed of your internet connection via Bing directly from the results page.

Search marketers should take advantage of the fact that people now browse the internet while watching TV.