Google has confirmed an algorithm update after webmasters noticed ranking changes over the weekend. The changes attracted a lot of attention, with some suspecting they were not related to Penguin, the algorithm update aimed at decreasing the search ranking of websites that violate Google’s guidelines.

When starting a website you will be faced with a number of decisions regarding its domain structure - the information to the left of the full stop in a web address (domain name) and the combination of letters to the right (domain extension).

When it comes to marketing, small and medium-sized enterprises (SMEs) have the opportunity to level the field between them and their bigger corporate rivals online.

Anyone involved in online marketing knows that fresh, well written and regularly updated content is now an essential component for achieving high search engine results page (SERP) rankings.

The short, sharp content offered by tweets, which are limited to 140 characters, is part of what has made Twitter a phenomenon, but it now looks as though the social media platform is going to extend that limit - and then some.

Facebook users have had their loyalty tested in unusual fashion.

According to Josh McCoy the lead strategist at Vizion Interactive, content and the overall user experience are the most important parts of any SEO campaign.

Bing is dropping two popular features from its keywords research and optimisation tool Bing Ads Intelligence.

There are so many aspects to consider when creating an SEO campaign that sometimes the most basic and straightforward elements can be overlooked.

Here is some serious advice from Cherry Kwan, the Community Manager at TechWyse Internet Marketing, for bloggers who want to use social media to promote their work.